My perspective is that you pick the materials that will handle the functions you have in mind for a garment. It’s a very rational process.
R & D Manager at Helly Hansen
Which materials are needed: windproof, waterproof, durable, stretchy, insulated and so on. It always starts with the users’ need for function.
Kari Aandal is R & D Manager at Helly Hansen, a Norwegian company that has been on an exciting journey.
”Scandinavian design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style. Simply put, Scandinavian design means we never compromise between style and performance.”
Spotlight on functions
”Technical materials appear in all types of apparel now, not only in sports. We have seen this coming for many years, and now it has made its way into street fashion. The consumers have developed more knowledge about function from their sports apparel and want both function and style for their everyday as well as sports clothing. With the materials available now there are plenty of options to make functional and stylish garments for both sports and street.”
As demand for minimalistic, clean design still remains strong, it’s a challenge in the industry to find robust sustainable constructions that can stand up to the user requirement but still be made in a delicate way.