LOXY Shanghai develops Next‑Generation reflective design for Under Armour
LOXY Shanghai has taken a big step in sportswear innovation by developing a cutting-edge reflective pattern in silver and black for the global performance brand Under Armour. This collaboration marks a significant milestone in LOXY ’s journey to combine safety, style, and advanced technology for the athletic apparel market.
A fusion of functionality and design
The newly developed reflective pattern is not just about aesthetics, it’s engineered for performance. Using LOXY’s expertise in retro-reflective technology, the pattern enhances visibility during low-light conditions, ensuring athletes stay safe without compromising on style. The silver and black tones were chosen to complement Under Armour’s sleek design language, creating garments that are both fashionable and functional.
Why reflective innovation matters
Reflective materials have long been associated with workwear and safety gear, but LOXY has redefined their role in sports and lifestyle apparel. By integrating reflective elements into high-performance fabrics, LOXY enables brands like Under Armour to deliver products that meet the demands of modern athletes: visibility, durability, and comfort.
Collaboration and global reach
This development is part of LOXY ’s broader strategy to strengthen its presence in Asia and beyond. With LOXY Shanghai registered as a supplier for Under Armour’s outdoor division, the partnership underscores LOXY ’s commitment to quality and innovation. Amy Wang, as Managing Director at LOXY Shanghai, and her team led and drove the project forward, taking primary responsibility for its direction and success. Amy played a key role in guiding the team, fostering collaboration, and ensuring the technical accuracy required to achieve this significant innovation for Under Armour.
“We are proud to support Under Armour with a solution that combines advanced reflective technology and premium design. This partnership reflects our dedication to innovation and customer satisfaction,” said Amy Wang.
Technical excellence behind the scenes
LOXY’s reflective tapes and patterns are developed using high-index retro-reflective glass beads embedded in a polymer layer, ensuring superior reflectivity and durability. Under Armour’s silver and black pattern was thoroughly tested to ensure it meets global requirements for durability and effectiveness, making it perfectly suited for use in sportswear.
Looking ahead
This collaboration signals a growing trend in the sportswear industry: merging safety features with fashion-forward designs. LOXY continues to push boundaries with its LOXY® REX product line, offering customized reflective solutions for global brands. As demand for high-visibility apparel rises, LOXY ’s innovative approach positions it as a leader in reflective technology for both workwear and activewear markets.